2004 Hasbro Original Trilogy Press Kit

The word RARE is over-used when it comes to Star Wars action figures - but in the case of the Original Trilogy Collection Press Kit - it's not. Toy expert Bob Friedland - who at the time worked at marketing firm Bratskeir & Company - which was responsible for mailing the kits out said:

"The kit is very rare - only 500 kits were produced. Out of that about 75 were sent to media and 300 were pulped - leaving about 150 total in circulation in 2016."

Here is a look at the press kit and the full press release: Star Wars Original Trilogy Collection Press Kit