HasLab is Hasbro’s in-house crowdfunding platform for ultra-deluxe collectibles that would be impossible to finance through traditional retail channels. Introduced to the public at New York Toy Fair 2018 with the Star Wars “Jabba’s Sail Barge” (The Khetanna), each project launches with a set funding window and a unique minimum backer target. Nothing is built until that target is reached, and backers’ payment methods are only charged when the campaign ends successfully—so you pledge now but pay later, once production is guaranteed.
Every campaign specifies its own required backer level—for one project it might be 8,000 supporters, for another 17,000—reflecting the size, tooling and licensing costs involved. Many HasLab projects also feature optional “tiers”: additional figures, accessories or display pieces that unlock automatically as higher milestones are met, rewarding the entire pool of supporters. If a campaign never hits its base goal, neither the main item nor any tiers move forward, underscoring HasLab’s all-or-nothing approach.
Here is a full break-down of the entire 3 3/4" Star Wars: The Vintage Collection HasLab history with links to news when it was released.
2018 The Khetanna
- 2/17/2018 NY Toy Fair Announcement
- 2/22/2018 Press Images (unpainted)
- 3/12/2018 Booklet Preview
- 3/15/2018 Box Size
- 3/19/2018 Q&A
- 3/21/2018 Yakface First Look
- 3/21/2018 Painting The Barge
- 3/22/2018 Google Hangout
- 2/28/2019 Fan History
- 3/10/2019 24h With The Barge
- 3/10/2019 Accessory Guide
- 3/11/2019 Photo Gallery
2020 The Razor Crest
- 9/25/2020 Pulse Con Announcement
- 9/26/2020 Backed After 1 Day
- 9/29/2020 Grogu Reveal
- 10/9/2020 Physical Model Reveal
- 10/13/2020 Carbonite Blocks Reveal
- 10/30/2020 Display Stand/Jawa Reveal
- 11/9/2020 A Huge Success
- 6/9/2021 BTS Packaging Video
- 6/9/2021 Jon Favreau Visits Hasbro
- 9/8/2021 Packaging Reveal
2023 The Ghost
- 7/21/2023 San Diego Comic Con Announcement
- 7/25/2023 TVC Ghost Reaches 8K Backers And Is Funded
- 8/15/2023 New Images Released
- 8/22/2023 11K Backers Reached - Ezra Bridger Tier 1 Unlocked
- 9/4/2023 New Ghost Crew Images And Final Countdown
- 9/7/2023 The Ghost Was Fully Funded With Over 21K Backers
- 5/4/2024 The Ghost Packaging Update During The May 4th Livestream
2024 The Mos Eisley Cantina
- 6/7/2024 Mos Eisley Cantina Announcement
- 6/10/2024 The Mos Eisley Cantina Reaches 4k Backers
- 6/26/2024 Mos Eisley Cantina Webinar
- 7/5/2024 Success! The Mos Eisley Cantina Reached 8k Backers!
- 7/26/2025 Mos Eisley Cantina Packaging Update
- 7/29/2025 Mos Eisley Cantina Shipping Soon
2025 LAAT/i Gunship
- 7/25/2025 LAAT/i Gunship Announcement @ SDCC
- 7/26/2025 LAAT/i Gunship Campaign Details
- 7/31/2025 LAAT/i Gunship New Vehicle Interaction Teased
- 8/16/2025 LAAT/i Gunship Mini Tour
- 9/7/2025 LAAT/i Gunship - Two Sticker Sheets Added
- 9/8/2025 LAAT/i Gunship - Successfully Backed!
- 9/10/2025 LAAT/i Gunship - International Backer Numbers Unlock Coleman Trebor