Spark Your Collection! Walmart's Action Figure Aisle Display!

8/13/2025 The Black Series Walmart

Current Walmart exclusive Star Wars figures:

Spark Your Collection! For a long time, retail stores were slow to create shopping experiences that spoke directly to collectors. Target has recognized this audience for years with a dedicated back wall next to the electronics department, but its focus has mostly been on Funko, Super7, and NECA products. Walmart, on the other hand, seems to be reaching out to a different crowd—the Hasbro collector—offering brands like Star Wars, Marvel, G.I. Joe, and Transformers. The latest example is a new pop-up style collector aisle. It’s not a permanent fixture, but it shows Walmart knows there’s an audience here… even if it’s unclear how long this display will last.

Walmart Action Figure Aisle Display

The days when action figures were primarily bought for children or as gifts from parents and grandparents are largely behind us. With figures now often priced above $30 and produced in limited quantities, the market clearly targets adult collectors. Walmart Collector Con—held several times a year with exclusive offerings—has already tapped into this trend, and this temporary in-store setup feels like a natural extension.

Walmart Action Figure Aisle Display

Not every Walmart gets this display—only stores with enough space to host it. One end features Star Wars: The Black Series (though, disappointingly, no 3 3/4" Vintage Collection figures), one long side showcases Marvel, G.I. Joe, and Transformers, and the other side displays Masters of the Universe, Hot Wheels, and Wrestling figures. Above the shelves, themed dioramas show the toys in action. The Star Wars section, however, displayed figures that weren’t actually available for purchase and had no shelf tags or SKUs on the pop-up display—making it feel more like a hologram than a stocked section.

Walmart Action Figure Aisle Display

The Star Wars diorama itself was underwhelming, with only a faint starfield backdrop that barely caught the eye. A more immersive scene—a Death Star corridor or Tatooine street—could have made the display pop and given it more of the cinematic feel collectors love.

Since this is a temporary setup, its future is uncertain. Stock levels may vary widely, and during our visit, the Black Series end-cap looked sparse—featuring only Walmart-exclusive figures like the Halloween Stormtrooper, the Mandalorian Stormtrooper, Aayla Secura, and the MagnaGuard Droid. The bottom shelf was completely empty, more reminiscent of a Jawa salvage job than a collector’s destination. Here’s hoping reinforcements arrive soon—before the whole thing vanishes back into hyperspace.

Spark Your Collection