Hasbro's Pop Culture Celebration 'Hasbro Pulse Con' Returns

9/15/2022 Hasbro Pulse Con Hasbro Pulse Con 2022

HASBRO’S POP CULTURE CELEBRATION ‘HASBRO PULSE CON’ RETURNS

Hosted by Khleo Thomas, the Event Promises Exciting Announcements on Iconic Brands Marvel, Transformers, Starting Lineup, Fortnite, G.I. JOE, Power Rangers, Avalon Hill, Magic: The Gathering, Indiana Jones™ and STAR WARS™, Plus Special Guest Appearances, New Collaborations and Selfie Series Launch!

Livestreamed Exclusively on the Hasbro Pulse YouTube Channel

(PAWTUCKET, RI) September 15, 2022 – Hasbro, Inc. (NASDAQ:HAS) announces the return of Hasbro Pulse Con 2022 on Sept. 30 and Oct. 1, which promises fans one-of-a-kind experiences to celebrate the company’s iconic brands. Reaching fans in the US, Canada, UK and Germany, Hasbro Pulse Con will be livestreamed exclusively on the Hasbro Pulse YouTube channel.

Hasbro Pulse Con 2022 will feature engaging brand panels, exclusive content drops, over 55 new product reveals, celebrity appearances, exclusive Hasbro Pulse Premium Member opportunities, the long-awaited launch of Hasbro Selfie Series, and music from West Coast hip hop legend DJ Amen. The event will showcase content from Hasbro’s iconic brands, including Transformers, Starting Lineup, Fortnite, G.I. JOE, Power Rangers, Avalon Hill and Magic: The Gathering, along with premier collaboration brands, including Indiana Jones™, Star Wars, and Marvel from The Walt Disney Company.

Actor, influencer, artist, and entrepreneur Khleo Thomas returns to host this pop culture and fandom celebration and co-host DJ Amen will join him. The festivities will kick off with an exciting pre-show on Sept 30 at 8 a.m. PT.

“Connecting with our fans through Pulse Con and seeing their commitment and passion for our iconic brands is such a special time of year, and we’re thrilled to return bigger and better at the end of the month,” says Kwamina Crankson, Senior Vice President, General Manager of Hasbro Pulse. “By expanding our reach this year, we’re able to celebrate with fans in all-new territories. I’m excited to share our fan-focused programming – it will feature some unforgettable announcements, reveals and panels to highlight our brands and to connect with the best fans in the world.”

During the virtual event, fans will be able to preorder Hasbro Pulse Con Exclusive items, including:

  • Star Wars The Vintage Collection The Rescue Set Multipack
  • Star Wars: The Black Series Cassian Andor & B2EMO
  • G.I. JOE Classified Series Serpentor & Air Chariot
  • Transformers: Legacy A Hero is Born: Alpha Trion & Orion Pax 2- Pack
  • Magic The Gathering: Stay tuned for a new Secret Lair drop

Additionally, Hasbro is partnering with Toys for Tots for this year’s event. For every viewer of Hasbro Pulse Con 2022, Hasbro will donate two toys or games to Toys for Tots, up to 60,000 pieces.

Attendees of Hasbro Pulse Con can expect a robust lineup of programming, including multiple new collaboration announcements and the highly anticipated launch of Hasbro Selfie Series, the new personalization platform that allows fans to add their own face to debuting figures with fan-favorite character costume designs from Marvel, G.I. JOE, Ghostbusters, and Power Rangers, as well as designs inspired by Star Wars™ heroes. Additional programming details and scheduling for Hasbro Pulse Con will be announced soon. To stay up-to-date, fans can sign up for the Hasbro Pulse newsletter, follow @HasbroPulse on Instagram and Facebook and visit HasbroPulseCon.com.

About Khleo Thomas

Actor and Twitch streamer Khleo Thomas, most known for his role as Zero from “Holes,” has continued to diversify and expand his brand and career. Khleo's success has opened many opportunities, including front page Twitch takeovers and partnerships (NHTSA and Nintendo), being the Nike representative in NBA 2k19, brand partnerships with Disney, Marvel, Prime Video and more - and most recently the spokesperson for AT&T 5G/Stadia Pro. Today with over a 1M+ social media reach, Khleo hopes to continue to take his passion for gaming, tech, pop culture and lifestyle and be the doorway to discovering what's new for his audience.

About DJ Amen

Born in the Bay Area, now headquartered in Los Angeles, Amen has without a doubt cemented his legacy as a force in West Coast Hip-Hop. From playing his part in the careers of your favorite artists to DJ'ing on the biggest stages the world has to offer. Amen has lit up every hot nightclub, concert (opened up for Drake multiple times and countless others), arena, stadium (the official DJ of the San Francisco 49ers), television, and can also be heard in prime time daily on one of the biggest Hip-Hop radio stations in the world Real 92.3.

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to making the world a better place for all children, fans, and families. Hasbro delivers immersive brand experiences for global audiences through consumer products, including toys and games; entertainment through eOne, its independent studio; and gaming, led by the team at Wizards of the Coast, an award-winning developer of tabletop and digital games best known for fantasy franchises MAGIC: THE GATHERING and DUNGEONS & DRAGONS.

The company’s unparalleled portfolio of approximately 1,500 brands includes MAGIC: THE GATHERING, NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE, DUNGEONS & DRAGONS, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as premier partner brands. For the past decade, Hasbro has been consistently recognized for its corporate citizenship, including being named one of the 100 Best Corporate Citizens by 3BL Media and one of the World’s Most Ethical Companies by Ethisphere Institute. Important business and brand updates are routinely shared on our Investor Relations website, Newsroom and social channels (@Hasbro on Twitter, Instagram, Facebook, and LinkedIn.)