Star Wars Power the Force

Today, Disney Consumer Products announced Star Wars Power the Force, a year-long consumer products campaign helping fans of all ages fuel their fandom by powering their imagination, creativity, adventure and more. The campaign will spotlight nostalgic and new Star Wars content via must-have collectibles, stunning new apparel pieces, innovative toys and everything in-between, with a special focus on products inspired by lightsabers, ships and droids.

Today saw new reveals from:

• Star Wars Epic World of Action Mech Force Suits from Hasbro: Take playtime to the next level with the STAR WARS Epic World of Action Darth Vader, Mandalorian and Stormtrooper Mech Suits.
• Star Wars x RockLove AT-AT & AT-ST Necklaces from RockLove: These imposing symbols of the Galactic Empire's might are meticulously handcrafted in antiqued sterling silver, capturing every intricate detail of their iconic designs in a charming miniature format.
• Star Wars POP! Bobbleheads from Funko: Celebrate the most stellar fandom of all with new POP! Bobbleheads inspired by fan-favorite characters Darth Vader, Boba Fett, Kylo Ren and Clone Trooper Fives.
• Star Wars Darth Vader Tamagotchi with Silicone Case from Bandai Namco: Follow Anakin Skywalker on his journey to the dark side as he becomes Darth Vader! Depending on how you take care of Anakin will determine which of the 10 characters you discover and how the dark side is revealed.
• 75429 AT-AT Driver™ Helmet building set from the LEGO Group: Immerse yourself in a rewarding and challenging build and capture iconic details of the helmet worn by drivers of the huge AT-AT walkers that attacked the Rebel Alliance’s Echo Base.
• Rebel Starfighter Boxed Set from Citizen Watch: The dynamic new Rebel Pilot boxed set features a black dial packed with design details, including the Rebellion symbol, the X-wing fighter, and the Death Star on the sub dials.

Throughout the year, fans can expect new product reveals and launches from brands including Hasbro, LEGO, Funko, Citizen Watch, Jazwares, RSVLTS, RockLove Jewelry, Topps, and more - plus fun surprises!

Whether building iconic starships with LEGO Star Wars sets, collecting Funko Pop! bobbleheads of favorite characters, honing skills with a Hasbro Lightsaber, or sporting the latest Star Wars apparel, Power the Force celebrates what supercharges the Star Wars fandom. Fans can continue to power their Star Wars fandom with recently announced and released products from around the galaxy.