HASBRO ANNOUNCES FIRST-OF-ITS-KIND STAR WARS™ ANIMATRONIC – ULTIMATE GROGU

Ultimate Grogu is on pre-order now at Hasbro Pulse, Amazon, and fan channel retailers.

PAWTUCKET, R.I. – April 30, 2026 – Hasbro, in collaboration with Disney Consumer Products, is unveiling Ultimate Grogu, a first-of-its-kind animatronic of the beloved Star Wars character, Grogu. The 1:1 scale premium animatronic Grogu is crafted for collectors, fans, and cosplayers, transforming the magic of Star Wars from screen to home.

“Our goal with Ultimate Grogu was to make fans feel like he’s truly part of their world,” said Adam Biehl, Head of Disney Action Brands at Hasbro. “Our design and development team spent hours studying how the character came to life in The Mandalorian series, striving to capture his personality and movements in a way that honors what Lucasfilm delivered in entertainment. Powered by our long-standing collaboration with Disney Consumer Products, we’re launching the most life-like, interactive, and expressive Grogu character Hasbro has ever created.”

The Ultimate Grogu product features built-in motors, sensors, and microphones to deliver over 250 animations and sounds. The animatronic includes three different modes of play, featuring endearing movements like waving, giggling, and even “toddling” forward in ways that make him incredibly life-like. Ultimate Grogu features premium materials, crafted into screen-accurate details such as a soft skin face with rooted hair, a soft fabric robe, chainmail, cross strap, satchel, and beskar rondel armor inspired by Star Wars: The Mandalorian and Grogu, arriving in theaters May 22, as well as the Disney+ series.

Ultimate Grogu is available for pre-order now on Hasbro Pulse, Amazon, and fan channel retailers, with two pre-order options launching simultaneously. The standard packaging version is expected to begin shipping in early 2027. A limited First Edition run, featuring special packaging and a collector card, is scheduled to ship in late 2026.