Hasbro Returns To New York Comic Con 2026

Hasbro is returning to New York Comic Con with another panel! The Hasbro Action Brands Toy Panel will take place on Sunday, October 11, 2026, from 11:00 a.m. until 11:45 a.m. ET in North-Room 406.3 at the Javits Center in New York City.

Members of Hasbro's brand marketing and design teams will take the stage to showcase several of the company's iconic action figure lines. According to the official panel description, collectors can expect updates from fan-favorite brands, along with exclusive reveals, behind-the-scenes information, and a look at what Hasbro has planned for the future.

With the 50th anniversary of Star Wars arriving in 2027, we are excited to see whether Hasbro will use New York Comic Con to reveal or tease some of the products being developed to celebrate five decades of the galaxy far, far away. Hasbro has not specifically confirmed Star Wars for this panel (yet), so collectors should keep their expectations in check, but New York Comic Con would be an ideal opportunity to offer an early look at the company's plans for 2027.

The panel is scheduled to last 45 minutes and will likely cover several different Hasbro action brands. That means Star Wars may receive only a portion of the presentation, but even a handful of new figure, vehicle, multipack, or anniversary announcements could give us plenty to talk about.

New York Comic Con 2026 takes place from October 8 through October 11 at the Javits Center in New York City. We will continue to follow Hasbro's plans for the convention and share any Star Wars action figure announcements as soon as additional information becomes available.

Hasbro Action Brands Toy Panel
Sunday, October 11, 2026
11:00 a.m. - 11:45 a.m. ET
North-Room 406.3
Javits Center, New York City

Hasbro Action Brands Toy Panel - New York Comic Con 2026