Ellia Kassoff, founder at Strategic Marks, LLC, KB Toys and Leaf Brands, LLC, revealed that bringing KBToys back has been in the works for quite some time. Have a look at some excerpts below and make sure to read the entire announcement on LinkedIn.
"Wow! is all we can say after our first announcement here on Linked In that we're bringing back @kbtoysstore very soon. We're received so many calls, emails, and private messages of support as we try to #savethetoyindustry. Due to the overwhelming response, we can't commit to replying back immediately but we will get to all messages as fast as we can. Many of you asked what our plans will be and all we can say is we spent the last six months working on a sustainable model to bring back KB Toys the right way so it can compete with not only the big box stores but on-line as well."
"Our umbrella, Strategic Marks, LLC has been very successful bringing back many of the most popular products and companies over the last ten years because we follow a very strict formula; [To bring back the experiences we loved as a child, just as you remembered them]. With #kbtoys, we had to also look at why they initially failed and to make sure those mistakes won't be made again. Now, with the closing of @toysrus so quickly, it caught us by surprise so we've spent the last few days with our team and leaders in the toy industry to figure out how we can accelerate the project so our stores can open for the Christmas season. When we're ready, you will be very happy with the results and we believe our model can withstand both on-line as well as other large competitors for not only the short-term but long-term as well."
Read the full announcement on LinkedIn!